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Designing AI, and through it, redesigning systems.
Ling Fan is a globally recognized entrepreneur and scholar of design AI. He is a Professor in Design AI at Tongji University, where he founded the Design Artificial Intelligence Lab, and the founder and chairman of Tezign, a unicorn that builds agentic AI for more than 200 Fortune 500 companies around the world. Trained as an architect at Princeton (MArch) and Harvard (Doctor of Design), he works on how designers can shape AI itself and, through it, redesign systems and organizations. Ling is a World Economic Forum Young Global Leader, an Aspen Institute China Fellow and a member of the Aspen Global Leadership Network.
Current research work
Subjective World Model
atypica.AI: a foundation model that simulates human behavior, decisions and feelingsCan a model represent people as they actually differ, in taste, judgment and story, rather than as an average?
02Creative Reasoning
A reasoning model that puts divergent thinking before convergent thinkingWhat would a reasoning model look like if its goal were to discover new possibilities rather than converge on one correct answer?
03Agentic Creativity
A long-horizon creative agentCan an agent take part in the whole arc of creative work, and extend what a team can imagine rather than automate it?
Past research work
The Computability of Creativity
Datasets and a knowledge graphWhich parts of creative work can be computed, and what must data and knowledge contain for creativity to be identified, evaluated and generated?
Brain–Machine Ratio (BMR)
A quantitative study and a qualitative studyIn a creative process shared by people and machines, which part should each take, and how can that division be measured?
Entrepreneurship
Selected talks